Privacy policy
Last updated: July 12, 2026
This Privacy Policy describes how Lillie's Fashion Boutique (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from lilliesfashionboutique.com or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources. The information that we collect and use varies depending on how you interact with us. We may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
Information We Collect Directly from You
- Contact details including your name, address, phone number, and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions, and other information used for account security purposes.
- Customer support information including the information you choose to include in communications with us.
Information We Collect about Your Usage
We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, your IP address, and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as companies who support our Site and Services (like Shopify) and our payment processors, who collect payment information to process your payment in order to fulfill your orders.
How We Use Your Personal Information
Providing Products and Services. We use your personal information to provide you with the Services, including to process your payments, fulfill your orders, send notifications related to your account and purchases, manage your account, arrange for shipping, and facilitate returns and exchanges.
Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing communications by email, text message, or postal mail, and to show you advertisements for products or services.
Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity.
Communicating with You and Service Improvement. We use your personal information to provide you with customer support and to improve our Services.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see the Shopify cookie policy. Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies. Removing or blocking Cookies can negatively impact your user experience.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes, and other reasons subject to this Privacy Policy, including: with vendors or other third parties who perform services on our behalf; with business and marketing partners; when you direct or consent to our disclosure; with our affiliates; and in connection with a business transaction or to comply with legal obligations. We do not use or disclose sensitive personal information without your consent.
Third Party Websites and Links
Our Site may provide links to websites operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us to request that it be deleted.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have rights to access, delete, correct, and port your personal information, to restrict processing, to withdraw consent, and to appeal our decisions. You may exercise any of these rights by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights.
International Users
Please note that we may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK.
How to Contact Us
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at support@lilliesfashionboutique.com or use our contact page. If you are writing to us about a return, please reach out first and we will send you the correct return address and instructions. The business address listed below is for correspondence only and is not a returns destination.
Our Business Information
Store Name: Lillie's Fashion Boutique
Warehouse Address: 2400 Oleander Dr, Wilmington, NC 28403, United States
Email: support@lilliesfashionboutique.com
Phone: +44 7454 755076
Contact form: Click here
Company Address: 85 Dunstall Hill, Office 1311, Wolverhampton, WV6 0SR, United Kingdom