Privacy Policy

Last Updated: June 24, 2026

At Ava Mae Matthews (operating under A&M Commerce V.O.F.), accessible from avamaematthews.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Ava Mae Matthews and how we use it.

This policy is strictly compliant with the General Data Protection Regulation (GDPR) and meets the latest standards set by Google Merchant Center (GMC) including Google Consent Mode v2 frameworks to ensure full compliance for advertising and store approval.

1. Company Details & Contact Information

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. Under data protection legislation, we are the Data Controller for your information.

  • Store Name: Ava Mae Matthews

  • Company Name: A&M Commerce V.O.F.

  • Company Number (KvK): 77110617

  • Email: info@avamaematthews.com

  • Telephone: +1 9295978048

  • Business Address: Westeind 139, 3351AN Papendrecht, The Netherlands

2. General Data Protection Regulation (GDPR) Compliance

We are a Data Controller of your information. Our legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Information we collect and the specific context in which we collect the information:

  • Ava Mae Matthews needs to perform a contract with you (e.g., fulfilling and shipping an order).

  • You have given Ava Mae Matthews permission to do so (e.g., signing up for marketing communication).

  • Processing your personal information is in Ava Mae Matthews' legitimate interests.

  • Ava Mae Matthews needs to comply with the law (e.g., keeping records for statutory tax and accounting purposes).

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy.

3. Data Collection and Usage

When you visit or purchase from avamaematthews.com, we collect specific information necessary to provide services and optimize your experience:

  • Identity and Contact Data: Full name, shipping address, billing address, email address, and phone number. This is strictly used for order fulfillment, customer support, and essential transactional updates.

  • Payment Data: Transaction and payment confirmation details. All payments are securely processed via certified, encrypted payment gateways. We do not store or have access to raw credit card numbers or banking secrets.

  • Technical and Usage Data: Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamps, referring/exit pages, and click counts. This data is used to analyze trends, administer the site, and monitor website security.

4. Cookies, Google Policies, and Consent Mode v2

Like any other e-commerce website, Ava Mae Matthews uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.

In accordance with the latest Google Merchant Center policy rules and privacy compliance updates:

  • Our store fully adopts Google Consent Mode v2 frameworks. This guarantees that marketing, tracking, and personalized advertisement cookies are strictly blocked until you explicitly grant consent through our cookie banners.

  • If consent is denied, our systems transmit non-identifiable, completely anonymous signaling to Google services, preserving your precise confidentiality while maintaining operational backend analytics.

  • You retain the right to alter, withdraw, or review your consent statuses at any time via the consent preferences tool embedded on our website.

5. Security of Personal Information

Data security is integral to our operations. Our website utilizes advanced Secure Sockets Layer (SSL/TLS) encryption technology across all pages—verifiable via the padlock symbol in your web browser address bar. This encryption algorithm safely secures critical data transmissions (such as contact information and checkout processes) against third-party interception, providing a safe transactional framework compliant with global e-commerce security standards.

6. Sharing Your Personal Data

We do not lease, trade, or sell consumer data to extraneous entities. Data sharing occurs solely with specialized service partners under strict contractual parameters to facilitate core operations:

  • Logistics/Postal Providers: Ensuring accurate parcel shipments directly to your specified address.

  • Payment Gateway Partners: Facilitating high-grade encrypted transactions safely.

  • Hosting Infrastructure Providers: Operating server technologies required to keep our storefront live and secure.

7. Your Privacy Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. If you wish to be informed what Personal Information we hold about you and if you want it to be removed from our systems, please email us at info@avamaematthews.com.

In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the information we have on you.

  • The right of rectification (to fix incorrect info).

  • The right to object to or restrict processing.

  • The right to data portability.

  • The right to withdraw consent at any given moment.

If you believe our processing violates privacy mandates, you possess the lawful right to voice a formal complaint with your native data authority, such as the Dutch Autoriteit Persoonsgegevens.